About CAG

Welcome to Crazy about Glow (CAG)! This is an inspiring blog dedicated to helping you achieve true glow – both inside and out. The focus is on everything related to beauty, skin care, chemicals, cooking, and health.

Whether you're looking for product reviews or simply want to connect with others who share your interest in health and beauty, CAG is the place to be.

About me

I was inspired to start my journey into clean beauty after struggling with eczema and dry skin that was made worse by traditional petroleum-based creams. After years in the pharmaceutical industry, I decided to focus fully on my organic beauty shop, SoftSkin.se, where I believe in using natural skincare products that strengthen and support the skin's natural ability to heal and find balance. I never accept products that contain harmful substances that damage the environment or our health, because I believe that consumers and retailers have the power to create change.

After 14 years, I sold SoftSkin and have since helped thousands of people switch to clean beauty products. My interest in holistic health is ongoing, and I invite you to follow my journey and work towards becoming the best version of ourselves together.

What I do today

As a consultant, I specialize in helping e-commerce and other companies grow and reach its full potential. With my firsthand understanding of the dedication and hard work it takes to start and grow a business from the ground up, I am well-equipped to offer support and guidance to those who need it.